Objectives

O4.1 Investigate the role of existing labels and awareness interventions and campaigns on aquaculture products, with a particular focus on organic ones.

O4.2 Empirically test the impact of information campaigns and labels, reporting the innovation of WP1, WP2 and WP3, on consumer behaviour related to the acceptance of aquaculture products, in particular organic, through choice

experiments in virtual settings.

O4.3 Formulate guidelines to designing labels and customised awareness campaigns to foster the diffusion of aquaculture organic products and innovation of WP1, WP2 and WP3.

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Task Descriptions

Task 4.1 Understanding labelling and information on aquaculture products [M1-M6]

Lead: UNIBO; Participants: UNIPD, WRG, CROMARIS

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Task 4.2 Testing aquaculture labels and awareness interventions via choice experiments in virtual reality settings [M7-M27]

Lead: UNIBO; Participants: All

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Task 4.3 Developing guidelines for effective labels and awareness interventions [M28-M34]

Lead: UNIBO; Participants: WRG, UNIPD, CROMARIS

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Funded by the European Union under Grant Agreement 101181589. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or REA. Neither the European Union nor the granting authority can be held responsible for them.

CoordinatorProf. Luca Bargelloni
Department of Comparative Biomedicine and Food SciencesViale Dell L'Univerista', 16 - Legnaro, Padova, Italy.

euaqua.bca@unipd.it

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