Work Package 5

Work Package Overview‍

Objectives

O5.1: To manage and integrate WP4 activities relating to public and consumer perceptions to create a comprehensive dissemination and communication strategy.

O5.2: To develop a project brand identity and to create and maintain a dedicated modern website with social media to communicate project outputs.

O5.3: To produce high quality general communication materials, facilitate publication of scientific/trade articles, and organise events (online workshops, webinars) to disseminate key results of the project to target audiences.

O5.4: To develop co-creation activities to maximise outreach by clustering with existing, related EU projects and initiatives/networks.

O5.5: To exploit project results and innovations to ensure future, commercial adoption by engagement of supply-chain (farm-to-fork) and related standards and policy organisations.

O5.6: To co-develop a MOOC on best practices for selecting breeding in OA together with key stakeholders, implementing the outputs of the project.

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Task Descriptions

Task 5.1 Consumer/public perception activity management and creation of a comprehensive dissemination and communication plan [M1-M42]

Lead: WRG; Participants: UNIBO, UNIPD, EFFAB

Subtask 5.1.1 Consumer perception activity management to support D&C planning [M1-M42]

Subtask 5.1.2 Creation of a comprehensive dissemination and communication plan [M1-M42]

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Task 5.2 Project identity, website creation and content management [M1-M48]

Lead: WRG; Participants: All

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Task 5.3 Creation and facilitation of general communication materials, publications, and engagement activities [M7-48]

Lead: WRG; Participants: All (Data and material provision)

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Task 5.4 Co-creating with existing projects and other EU initiatives “clustering” [M7-M45]

Lead: WRG; Participants: UNIPD, All

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Task 5.5 Exploitation of results by farm-to-fork engagement of supply-chain, including policymakers and standards bodies [M19-M48]

Lead: WRG; Participants: EFFAB, All

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T5.6 Co-creation of a MOOC on selective breeding in OA [M25-48]

Lead: UNIPD; Participants: EFFAB, All

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